The Operating System
for America's 1.5–2M
Underserved Contractors
Jobber starts at $129/month and targets 10–50 person operations. ServiceTitan targets enterprises. The 1–10 person contractor the most common business type in the trades has no purpose-built platform. Until now.
Growing 10–16% annually · 1.5–2M micro-trades contractors with no purpose-built platform
Year 1 Unit Economics · Strong SaaS Benchmark is 3–5x
Base Case · Deficit Never Exceeds $77,500
Investment Resources
Everything you need to evaluate the opportunity.
Investor Deck
Investor Pitch Deck
Full vision, product walkthrough, market sizing, and unit economics.
Summary
Executive Summary
Two-page overview: the problem, the product, the ask, and the return case.
Projections
Financial Projections
3-year model, unit economics, ARR progression, and sensitivity scenarios.
Why Tulboxx Wins
Three structural advantages that are not recruiteable, purchaseable, or replicable by incumbents.
$500K SAFE at a $10M valuation cap, below market for a pre-seed SaaS with a working product and paying customers.
Pre-seed SaaS caps are averaging $17M in 2025. FSM-specific raises are coming in at $15–20M.
View Full Documents arrow_forward46,000+ Warm Prospects. CAC: $75.
Ryan's media brand, Skid Steer Nation, built a captive audience of the exact Tulboxx customer, 28K Facebook group members, 18K email subscribers, 25K YouTube subscribers, 700+ weekly podcast listeners. Year 1 growth comes entirely from this owned audience. No cold outreach. No paid acquisition required.
Real paying customers. Not trials.
The product is live with hand-selected beta testers at $39/month, locked for the life of their subscription. These are contractors generating real revenue and real product feedback. The two biggest pre-seed risks, product risk and distribution risk, have already been removed.
Today's List: a daily habit that doesn't break.
Every morning, Tulboxx shows the contractor exactly who to call, what to send, and what's at risk of falling through the cracks. Within days of onboarding, early users replaced their whiteboards and legal pads entirely. A contractor whose workday runs on Today's List, and whose 20+ estimates are stored in the platform, is not leaving.
$500K SAFE
$10M Valuation Cap
Approximately 5% implied dilution. The raise funds product development, mobile apps, V2 Stripe Connect, employee permissions, tiered plans, not operating losses. Operations are self-sustaining from revenue by Month 7.
See It in Action
A real contractor account running live jobs, estimates, and invoices. This is what Tulboxx looks like day-to-day.
The Market Gap
Built for contractors too small for Jobber and too serious for Google Docs. Joist handles basic invoicing but has no AI, no follow-up system, and no operations layer.
| Jobber | ServiceTitan | Joist | Tulboxx | |
|---|---|---|---|---|
| Target Size | 10–50 employees | 50+ employees | Any | 1–10 employees |
| Monthly Price | $129–$399 | $500–$1,000+ | Free / Basic | $59 (v1) |
| AI Estimates | No | No | No | Yes |
| Daily Follow-up System | No | No | No | Yes |
| Freemium Entry | No | No | Yes | Yes |
| Built for 1-Person Crews | No | No | Partially | Yes |
Competitor CAC: $2,000–$5,000 per customer. Tulboxx Year 1 blended CAC: $75 via owned distribution. They cannot profitably serve a $700/year account.
The Team
Domain expertise isn't an advantage here it's the product. Both founders bring credentials that are earned, not recruited.
Ryan Deemer
Co-Founder & CEO
Ryan built Skid Steer Nation from zero to $1.2M ARR a media brand, community, and consulting operation serving the exact contractor Tulboxx is built for. He spent 20+ years inside this market, not studying it. He has personally consulted more than 50 trades businesses, watched them lose jobs on bad estimates and forgotten follow-ups, and built the audience that makes Year 1 distribution a solved problem.
Most SaaS founders in vertical markets spend 12–18 months learning the customer. Ryan had 20+ years before the first line of code was written. He is not adjacent to the problem he is the problem, the solution, and the first customer.
Skid Steer Nation's 46,000+ audience is Ryan's, not Tulboxx's. It exists because the market trusts him. That trust transfers directly into Year 1 CAC of $75 a number that cannot be bought.
Clay Deal
Co-Founder & CMO
Clay co-owns Throttled Up Marketing, a full-service growth agency with 30+ active clients. Before founding Throttled Up, he served as Director of Digital Marketing at Maui Jim, a premium global brand, and as a Director at Simantel, a mid-market agency managing enterprise accounts including Caterpillar and Country Financial. He holds a Master's degree in Digital Marketing.
His agency contributes all SEO, web development, copywriting, and creative direction to Tulboxx at zero cost. This is not advisory involvement it is full execution. Equivalent external market rate: $180,000–$300,000 annually. A comparable company would spend the majority of a pre-seed raise on the same outputs. Clay's team is already delivering them.
The #1 failure mode for pre-seed SaaS is running out of runway before achieving distribution. Clay removes that risk entirely. The $80K marketing line in this raise covers paid ad spend and tools only not the team behind it.